No matter what industry you are in, your competition is stronger than ever. How do you stand out and get that sale when people are not as loyal to brands as they once were. How do you get their attention when people are often swayed by price rather than quality? One way is to become recognized as an expert in your industry, someone other people seek out for answers.
Everybody has the opportunity to position yourself as a thought leader or an industry leader and be the “go to” person in their field. Long gone are the days where you could approach someone and say, stop, listen and buy from me.
We are in an era of permission marketing or relationship marketing. Which is ‘let me understand you and your needs.’ Let me speak to that and deliver value to you. It may take as many as 5 – 10 touch points before you can really do business together.
The currency of thought in today’s business world is content….meaning who is out there in the most visible and loud manner talking to your potential customers not about your business but we are talking about anything that solves the challenge that consumer is having. The one thing you want to have in your business is a deep empathy and the ability to articulate the challenges of our target market. The entrepreneur who will win will be the one who has the most understanding of the situation and will work to find a solution for the customer.
Meaning we need to know what they need to know. For example if we are talking about a personal training business we not talking about us as a business and how credible we are, our trainers certified or whatever.. We are talking about the 7 things you can do this summer to lose more fat or gain more muscle or live with greater energy, whatever it is that speaks to your target market in a way that educates them on what they need to know.
Regardless of what business you are in, you are in the business of education.
There is one thing you can do right now to position yourself to be the leader in your industry and it is this:
Stop selling to consumers and start educating them.
With 22 years of experience offering training and motivation to create success for thousands of direct sellers in corporate Canada, Janet is passionate about helping other entrepreneurs to overcome the struggles the face in promoting their direct sales businesses. She believes that everyone has the power to succeed and offers mentoring and bootcamps for small businesses and direct sales entrepreneurs.