By Sherry Simoes, Founder

One of the main things I hear when working with a client is “I have no idea what to write about!” Here are some Brainstorming Strategies for Content!

Observation is your best source for delivering the type of content your audience really wants but we all run short on ideas now and then. If you run into trouble, here are some more surefire ways to get the content idea ball rolling again.

  1. Read/watch the news and current events. Pay attention to what’s happening in the news and many times you’ll find something that ties in perfectly to your audience’s interests. For example, if your target market is parents of teens and stories of online dangers or even of inspiring kids is a potential subject to share and comment on.
  2. Product  and service reviews. People always appreciate detailed and honest product reviews. A good review will discuss a product’s features and potential benefits. It will also clearly show who the product is suitable for and perhaps who it is not. It will also talk about any potential drawbacks to be aware of.
  3. Conduct case studies with your clients/customers. Case studies are perfect because they can be highly-informative, but also provide amazing testimonials for your business.
  4. Interview other experts/celebrities in your market. Now I don’t mean get Angelina Jolie or some other big-time celebrity. Just get people in your market that people turn to for information, guidance and even entertainment.
  5. Have someone interview you. This is an ultra-easy way to create content simply by answering questions. You can even have your own readers submit questions for the interview.
  6. Look at previous content and expand on it. If you previously created some popular content, see where you can expand it or possibly target a certain aspect of it in finer detail.
  7. Create a “Top 10” list. If writing isn’t your bag, this is an easy way to come up with plenty of ideas in point-form. For example, “Top 10 Ways to Save Money on Your Groceries”.
  8. Entertain. People use the Internet for information but also for entertainment. You don’t always have to come up with earth-shattering information to impress your audience. Have fun, inspire them or make them laugh.
  9. Keep a notebook with ideas. Always keep a little notebook or your mobile device handy when you come across ideas. Sometimes a little story about what happened to you at a restaurant or your kid’s soccer game can become a relevant lesson to your readers.
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