beautiful-15704_640By Sherry Simoes, Founder

Everyone loves their customers to engage. We all love to see their comments on our social media and blog posts, newsletters and emails!

When you have customer engagement, you’ll grow your business with social proof, but more than that, you’ll be able to design your business in a way so that it caters to the needs of your audience.

It used to be that you could engage your audience by sending out an email, but that’s all changed. Customers aren’t interested in a one sided relationship anymore.

You can’t just have an online presence. You have to be interactive. You need to engage – and if you think this something that only small businesses do, you’d be mistaken.

Big businesses have learned that social proof matters and they’re engaging with their fans. It’s especially important if you’re a solo entrepreneur who doesn’t have the same branding as a big company does on a global scale.

Where to Engage Your Audience

You’ll have plenty of opportunities to engage with your audience online. Depending on the social media platform that you’re using, how that engagement takes place might differ.

If you’re using Facebook, then you need to have a variety of posts. One mistake that entrepreneurs make is to post the same kind of stuff day in and day out. You need to shake things up a bit so they don’t grow stale.

People don’t want to see the same things all the time in the same format. By switching it up, you can see what kind of posts your audience reacts to the most. Use posts of videos, photos, links, pose questions and more to draw your audience in.

You can create quizzes, share articles and other content that’s related. You can also do things like asking the audience to caption a photo or have a throwback post.

That’s where you post a picture from years past – like funny 80s clothing or old technology to stir up the conversation. Make sure that you post consistently and that you when you do, you’re available to interact with the audience.

Use a Pinterest account to interact with your audience. You can do things like holding a contest where everyone has to share a photo of something.

Now that you know a few simple steps let’s engage your audience!
Sherry Lynn

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