The saying a picture is worth a thousand words has never meant so much to online marketing as it does today. A single picture you could say is worth a thousand dollars if used properly. That is if the picture is “pinned”, “repinned” and “repinned” some more. If you’re confused you’re not alone. Many business owners have yet to realize the potential that lies with the newest picture sharing site Pinterest.
You may be wondering how sharing a picture can help your business. Or you may already know what Pinterest is but are unsure of how it can benefit your business on a marketing level. The simple answer is that it is a social media site and social media is currently one of the fastest growing marketing techniques for any form of business.
Social media marketing takes advantage of one of the greatest methods of marketing that has been around for years, word of mouth. Nothing sells a company better than word of mouth advertising. Hearing from a close personal friend or family member that you’ve got to have this product will outsell some stranger telling you how great it is.
Pinterest capitalizes on this. It allows you to have word of mouth marketing using pictures of your products. All you need is a picture that represents your business or products, a few “pinners” following your account and you are set to go.
You post a picture of your products on one of your boards (much like an online cork board) and other pinners are able to take that picture pin it to their boards and spread your product like wildfire. Your picture has a short blurb and a link back to your site where they can purchase your product or get more information. And suddenly you have an entirely new form of bringing in customers and traffic!
What are you waiting for? The time is now to start pinning!