TweetBy Sherry Lynn Simoes, Founder & Marketing Coach

Twitter is referred to as a micro-blogging platform and it’s a different animal than any other online or social media marketing tool – a bird of a different feather! You only have up to 140 characters to get your message across!

The first thing you need to understand is that Twitter in my opinion is a complimentary method of marketing your business. Just like everything else it needs to be done in conjunction with your other marketing.

When people first begin using it, it can seem overwhelming and confusing. How can you make an impact in 140 characters or less?

Take some time getting familiar with how it all works. Set up your profile and Tweet some updates to get familiar with how it works.

Once you have played around a bit you can start tweeting some things to help you build relationships.

Relationship building is the key on Twitter too, just like your other social media sites. Establishing that know, like and trust factor and establishing yourself as an expert in your field is what will get you results here. People like to do business with those they know, like and trust, right? Here are some of the ways to use Twitter to create rapport and get more visibility for your business:

1. Give value.

Share links, offer advice and answer questions. 85% non-promotional tweets to 15% promotional tweets. When you are sharing interesting tidbits and are giving and helping people will start to become engaged and share your tweets.

2. Engage others.

Ask questions, use the @ function to spark conversations and re-tweet others’ messages. This helps people get to know you, but it is also a chance for you to demonstrate your expertise. You don’t need to outright sell in order for others to see that you have something of value to offer them. Before you know it, others will be re-tweeting (sharing) your helpful information with others, leading to more visibility for you.

3. Use your profile to your advantage.

You are able to link to your website in your profile as well as include a small blurb about who you are and what it is you do. Although you don’t have a ton of space to write here, be sure to write a professional bio that describes what you do. This is a great way to get others to explore your offerings, become your subscribers or clients and boost your traffic.

4. Point to where you are online when it makes sense.

You want to get them to go from your tweet to somewhere you have more info and offerings. A tweet that leads nowhere does not get you results as fast as those that are just a tweet. That being said a mix is a good idea. Sometimes just offering a tip or motivational quote is enough. If it peaks their interest they will search for you online or check your profile for your website.

Most of all, remember that Twitter is a place to be you, listen, respond and be helpful. The results for your bottom line may not be immediate, but you are building your reputation and strengthening relationships each time you tweet.

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