1. Optimize your bio
Businesses often obsess over their photos and captions so much that they forget about one of the most important pieces of their Instagram profile which is their bio.
Your Bio Could Include:
- A branded hashtag to encourage tagging and sharing
- A slogan or brief description
- A link pointing to your homepage or a promotion
2. Don’t forget Stories
If you’re looking for a boost in engagement stories are among the most popular types of content by far right now. People love time-sensitive, “self-destruct” style content.
3. Produce more video content
Instagram is all about compelling visual content. Videos are a prime way to instantly step up the entertainment value of your feed.
4. Include a call-to-action in your captions
Here are some examples of how you can drive fans and followers to take action via captions:
- Use Active Language – “buy now,” “click on,” “subscribe to,” “register now,”
- Create a sense of urgency – “for a limited time only,” “available to the first 100 customers,” “order within 24 hours to avail the discount code,”
- Show them the need – make them understand why they need your product or service
- Make it all about them – use You, Your
- Encourage Followers to Tag Their Friends – Tag who you would use this with, take with you, etc.
- Tease Your Followers – Sale Starting Tomorrow, New Product Launch Tomorrow
- Ask questions – How would you use this? Where would you take someone?
- Encourage sharing via hashtags and regrams
- Publish “tag-a-friend” posts that encourage conversations between users
5. Don’t forget hashtags
The two big functions of hashtags are making your posts searchable while also encouraging hashtag shares among your audience. Use them wisely but do not stuff them.
Oftentimes you’ll see a combination of branded hashtags (#thehub) and broader, community tags (#ldnont), serving as a sort of best of both worlds.