Email Marketing

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Email Frequency – When Should You Mail

Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that mailing exactly every 5 days gets you the best results every time, there is no such thing. And there’s a very good reason for it.

Every market, every niche, […]

By |September 27th, 2017|Email Marketing, Sherry Lynn Simoes|0 Comments

Keep Your Email Subscribers Waiting For More

Using Foreshadowing to Create Anticipation

There’s a pretty neat strategy called foreshadowing that you can use in your email marketing to improve open rates. You may have seen this used on news programs and talk shows. Right before the commercial break, the hosts announces what’s coming up next. The idea is that you’re intrigued enough to […]

By |September 25th, 2017|Email Marketing, Sherry Lynn Simoes|0 Comments

5 Tips For Crafting Compelling Subject Lines

The first thing you need to get right when it comes to email marketing is the subject line. If you can’t get your subscribers to open your emails you cannot build relationships through your emails!

Some people spend a lot of time crafting a great message and then just slap a subject line on it at […]

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